Tuesday, April 12, 2011

"Loyalty Is a Human Feeling"

Most people are irrational; therefore to persuade the masses, pains must be taken to rouse their emotions.

Sigmund Freud usually gets credit for this idea. Nevertheless, whether consciously or unconsciously, Western politicians used his observation as a political stratagem even before he had discovered it, mobilizing the public at the polls. Party feeling, Sir Henry Maine observed, has proven itself more persuasive among constituents than reasoned arguments.

During World War I, Bertrand Russell observed that in a state of hysteria or severe anxiety, even the more cerebral people in society let rational considerations fall by the wayside, pursuing irrational ends.

Today, corporations -- and astute individuals -- capitalize on these tenets.

Above, Simon Sinek discusses how successful corporations predicate their business models.

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